A DECADENT JOURNEY OF DISCOVERY

Imagine you are just a few centimetres tall and what an adventure it would be to explore the world from a tiny perspective. The ability to play with scale is one of the most powerful aspects of virtual reality. It is this thinking, inspired by the creative concepts of experiential agency BEcause, that Hammerhead applied to our recent work for the Boursin Sensorium virtual reality roadshow. The result was an immersive, sensory rollercoaster experience through a decadent fridge, and one of the best quality VR experiences created to date.

Working with BEcause, our VR experience was the centrepiece to the Boursin Sensorium roadshow, and included the integration of aroma machines, fans and 3D binaural sound to emphasise the feeling of actually being on a rollercoaster traversing through a well stocked fridge.

The journey takes users through different foods and ingredients helping to raise awareness of the Boursin flavours and complementary foods. Whistle through the herb forest, duck beneath the towering vegetables, wind round giant bottles of bubbly, and dive into the cheese – we promise this is a journey like no other!

A DECADENT JOURNEY OF DISCOVERY

Imagine you are just a few centimetres tall and what an adventure it would be to explore the world from a tiny perspective. The ability to play with scale is one of the most powerful aspects of virtual reality. It is this thinking, inspired by the creative concepts of experiential agency BEcause, that Hammerhead applied to our recent work for the Boursin Sensorium virtual reality roadshow. The result was an immersive, sensory rollercoaster experience through a decadent fridge, and one of the best quality VR experiences created to date.

Working with BEcause, our VR experience was the centrepiece to the Boursin Sensorium roadshow, and included the integration of aroma machines, fans and 3D binaural sound to emphasise the feeling of actually being on a rollercoaster traversing through a well stocked fridge.

The journey takes users through different foods and ingredients helping to raise awareness of the Boursin flavours and complementary foods. Whistle through the herb forest, duck beneath the towering vegetables, wind round giant bottles of bubbly, and dive into the cheese – we promise this is a journey like no other!

BEAUTIFULLY REALISTIC & COMFORTABLE

For all the fun we had, there were several technical challenges to ensure the quality of experience and performance at events. Achieving real-time photorealism is a constant balancing act – pushing graphical fidelity while optimising each element in the virtual world.

We achieved a beautifully rendered experience using Unreal Engine 4 to bring the fridge to life with high resolution models, physical animation, atmospheric particle effects, lighting and post processing. The fruit and vegetables are at a scale you have never seen before, and required our team to undertake detailed studies for each item and physics simulations to assist the animations on everything from cucumbers to cranberries.

Immersive virtual reality is new to most people, and therefore comfort is key. So we needed to design the experience to ensure it was comfortable but still thrilling for users. Elements including speed, cornering, dives, and the proximity to environmental features were carefully tested and fine-tuned to provide a rollercoaster experience that achieved a balance between comfort and excitement.

BEAUTIFULLY REALISTIC & COMFORTABLE

For all the fun we had, there were several technical challenges to ensure the quality of experience and performance at events. Achieving real-time photorealism is a constant balancing act – pushing graphical fidelity while optimising each element in the virtual world.

We achieved a beautifully rendered experience using Unreal Engine 4 to bring the fridge to life with high resolution models, physical animation, atmospheric particle effects, lighting and post processing. The fruit and vegetables are at a scale you have never seen before, and required our team to undertake detailed studies for each item and physics simulations to assist the animations on everything from cucumbers to cranberries.

Immersive virtual reality is new to most people, and therefore comfort is key. So we needed to design the experience to ensure it was comfortable but still thrilling for users. Elements including speed, cornering, dives, and the proximity to environmental features were carefully tested and fine-tuned to provide a rollercoaster experience that achieved a balance between comfort and excitement.

PERFORMANCE & REAL-TIME REPORTING

We guaranteed performance in the field by benchmarking different PC specifications and building bespoke units to provide the power and reliability needed, with the ability to remotely manage the PC’s in real-time. This ensured any issues could be quickly addressed if required, and also allowed our team to provide real-time information and analytics to report on user engagement and key campaign metrics.

PERFORMANCE & REAL-TIME REPORTING

We guaranteed performance in the field by benchmarking different PC specifications and building bespoke units to provide the power and reliability needed, with the ability to remotely manage the PC’s in real-time. This ensured any issues could be quickly addressed if required, and also allowed our team to provide real-time information and analytics to report on user engagement and key campaign metrics.

VIDEO SHARING & 360 VIDEO

In addition to the core VR experience, Hammerhead also developed an application for Boursin to film users reactions and then share these through YouTube, helping to amplify the campaign. We developed an application to collect users information and permissions as they filtered through the event space, and that allowed us to match users with their personal 6-second video.

We also produced a 360 video, captured within Unreal Engine 4 using cutting edge approaches to render the entire experience as a 360 video, making the experience available to users via their web browsers, smartphones, and on Google Cardboard or similar mobile VR headsets.

360° video

VIDEO SHARING & 360 VIDEO

In addition to the core VR experience, Hammerhead also developed an application for Boursin to film users reactions and then share these through YouTube, helping to amplify the campaign. We developed an application to collect users information and permissions as they filtered through the event space, and that allowed us to match users with their personal 6-second video.

We also produced a 360 video, captured within Unreal Engine 4 using cutting edge approaches to render the entire experience as a 360 video, making the experience available to users via their web browsers, smartphones, and on Google Cardboard or similar mobile VR headsets.

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