Boursin

A decadent journey of discovery

Multi-sensory

The VR experience was the centrepiece to the Boursin Sensorium roadshow, and included the integration of aroma machines, fans and 3D binaural sound to emphasise the feeling of actually being on a rollercoaster traversing through a well stocked fridge. We also created an app to capture user short reaction videos as they were enjoying the ride, so they could share after.

Boursin

enjoy the ride now