A hyperreal moment-in-time that puts you inside the mind of a champion
A first for VR
Oculus | 360
In a first for VR, we created a short story capturing a single, highly charged moment-in-time for Andy Murray and everyone at Wimbledon, to put you inside the mind of a champion.
This hugely successful cinematic quality VR experience for Jaguar and the Feel Wimbledon campaign, featured Andy Murray and 13,000 character scans, and was the first to bring volumetric and Unreal together at this scale, and was recognised with several industry awards.
Over 10,000 visitors
The VR experience debuted at Goodwood Festival of Speed, followed by London Waterloo station, where over 10,000 people tried the experience, over 2 million people watch the 360 video, and over 20,000 Google Cardboards were distributed to Jaguar retailers.